Digital Marketing Manager Tip of the Day: Explore Interactive Content

Digital Marketing Manager Tip of the Day: Explore Interactive Content

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"Revolutionize engagement with Interactive Content! Create quizzes and polls to boost user involvement and ROI. Ideal for all sectors, like wellness quizzes in health. Use Outgrow or Apester for easy integration. Watch your engagement and conversions grow!"

Statistic

Percentage/Value

Source/Context

Conversion Rate

70%

Interactive content generates conversions moderately or very well 70% of the time, compared to 36% for passive content (Demand Metric Study).

Engagement Rate

2x

Interactive content gains twice as much engagement as static content (Kapost).

Education Effectiveness

93%

93% of marketers agree that interactive content is effective in educating its buyers (Inc.).

Differentiation from Competitors

88%

88% of marketers say interactive content differentiates them from their competitors (Business2Community).

Conversion Effectiveness

70%

Interactive content, such as apps and quizzes, generates conversions moderately or very well 70% of the time, compared to 36% for passive content (Ion Interactive).

These statistics highlight the significant impact of interactive content on user engagement, education, differentiation, and conversion rates in digital marketing.

Interactive content gains two times more engagement than static content. - Kapost

Explore Interactive Content:

  • Why: Interactive content, like quizzes, polls, or interactive infographics, can significantly increase user engagement and time spent on your site.

  • Action Step: Identify a topic relevant to your audience and create an interactive piece around it. For instance, if you're in the health industry, consider a short quiz on wellness habits.

  • ROI Impact: This can lead to higher user engagement, more shares, and potentially increased conversion rates, contributing positively to your campaign's ROI.

  • Tool Suggestion: Use platforms like Outgrow or Apester to easily create and integrate interactive content into your digital strategy.

Remember, keeping your content dynamic and engaging is key in today's digital marketing landscape!

The best marketing doesn't feel like marketing.

Person engaging with a digital marketing quiz on a tablet.

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